Jerry Greenfield speaks at Lawrence Tech

Jerry Greenfield, Originally uploaded by LTULib

Jerry Greenfield, co-founder of Ben & Jerry’s Ice Cream, spoke at Lawrence Tech’s New Student Convocation. He mentioned an early promotion that gave a discount off ice cream proportional to how far under freezing the temperature fell. He also shared the saying about new flavors: “Many are cold, few are frozen.” While we didn’t get a chance to tell him that the librarians are in full support of a new ice cream flavor “Gooey Decimal System,” we really enjoyed listening to him. Thank you!  Be sure to check out their book, “Ben & Jerry’s The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor.

Ben & Jerry’s: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

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